What is a quiz? Promotion using quiz

Developing a brand involves interacting with the audience. To achieve greater engagement, it's necessary to understand the consumer and also provide ample information about your business.

A quiz – a test, trivia, or survey that provides users with end results for their demands – becomes an optimal method for this purpose.

A bit of interactivity helps identify the audience's needs and, accordingly, generate interest to your services or products. A simple survey engages users with minimal effort. This strategy is convenient from a human psychology perspective. If a user spends time on surveys, they are likely to leave their contact information on the site to learn the results.

Types of Marketing Quizzes

Depending on the company's goals, quizzes are categorized into:

• educational;
• entertaining;
• marketing.

Educational tests are used to refresh certain information in memory or to consolidate recently learned material. They are most often used in online schools.

Entertainment quizzes don’t advertise products. Instead, they increase traffic on entertainment portals. Often, these are fun tests that might determine "Which Marvel movie character are you?" and the like. This method is also used for conducting sociological research.

Marketing quizzes aim to sell a service or get more orders. They involve a short survey that should spark interest rather than tire the consumer.

Quizzes can be created for absolutely any field:

• construction and renovation;
• event planning;
• tourism;
• restaurant business, and many more!.

Such forms on websites are also necessary for freelancers. For example, it's a convenient way to offer services. The customer answers a series of questions, which help to understand if you can collaborate.

First and foremost, it's necessary to decide what you want to convey and what information you want to learn. A correctly formulated offer guarantees a successful result. You can create a quiz for free on your own or turn to experienced marketers.

How to Create a Quiz Landing Page

A simple yet interesting website interface visually attracts any visitor. But that's not enough to make the user want to take a quiz. Either programming knowledge or a quiz builder is required to create a survey.

The strategy for creating a high-quality quiz includes the following steps:

• Determine the quiz format, its content, and target audience. What could motivate a person to turn to your company and place an order?
• Identify client goals, explaining why they should take the quiz. Primarily, it's about igniting the desire in the user to answer the questions. The optimal number of questions per quiz is no more than 10.
• It’s important that clients can answer questions quickly, without losing interest by the end of the test. It's also crucial to adhere to the theme. If it's about wedding organization, the client should learn about seating options, menus, hall designs, etc., when taking the quiz.
• Think through the final stage of the quiz. This could be an order form or a lead magnet.

The stepFORM service offers this capability. Its intuitive functionality allows you to quickly create a quiz form with a survey or test, customize it as needed, and receive new orders.

Create a quiz for free

Using a quiz builder for free is easy, but if you need a comfortable tool for collecting applications, we can consult you on this matter.